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By:Daniel H. Pink
Published on 2011-04-05 by Penguin


Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation: *Autonomy—the desire to direct our own lives *Mastery—the urge to get better and better at something that matters *Purpose—the yearning to do what we do in the service of something larger than ourselves Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.

This Book was ranked at 14 by Google Books for keyword Personal Transformation.

Book ID of Drive's Books is A-agLi2ldB4C, Book which was written byDaniel H. Pinkhave ETAG "HBLf4I2Olrg"

Book which was published by Penguin since 2011-04-05 have ISBNs, ISBN 13 Code is 9781101524381 and ISBN 10 Code is 1101524383

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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics

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